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[Coupang] Rocket Delivery Kitchen/Kitchenware Direct-Purchase MD / Brand Manager (Experienced)

Coupang

Industry
Internet
Location
Seoul, South Korea
Work mode
-
Job type
-
Annual salary
Not specified
Minimum experience
7+ years
Posted
30th July, 2026

Required skills

E-CommerceLogisticsSourcingPartnershipsP&L Management

About the role

Translated into English from Korean by Korum. The employer's original wording is on their site.

Company introduction 

Coupang exists to deliver customer delight. When customers say, "How did we live without Coupang?", we know we are fulfilling our mission. With the single-minded determination to make our customers' shopping, meals and everyday lives easier, Coupang is leading innovation across the multi-billion-dollar e-commerce industry. Coupang is one of the fastest-growing e-commerce companies and has built a unique position in the domestic commerce industry and the trust of its customers. 

We pride ourselves on being a global large listed company built on a start-up culture. This preserves the agility of our early days and is the growth engine that lets us continuously launch new services and expand our business. Every Coupang employee has the opportunity to embrace an entrepreneurial spirit and drive new innovations and initiatives. Boldness to dive into work without hesitation and achieve results is the essence of how Coupang works. At Coupang, you will see yourself, your colleagues, your team and the whole company growing every day. 

Every Coupang employee is committed to Coupang's mission of building the future of commerce. We solve customers' problems, challenge conventional ideas and received wisdom, and push beyond what is considered achievable. If you want an amazing work experience in an always-on, high-tech and hyper-connected world, join Coupang now.

 

Role introduction

We aim for bold execution that goes beyond the assigned role.
Coupang Retail is the core team turning the overwhelming growth of Rocket Delivery into real business results. At Coupang Retail, you will directly design category strategy and revenue structures and establish new standards for the retail industry.
Senior and lead talent who drive growth with data and customer-centric thinking will find Coupang the best stage for career expansion. If you have proven results through bold attempts rather than following set answers, we invite you to grow that value even further with Rocket Delivery. 

#What is Rocket Delivery?

Rocket Delivery is Coupang's core service, built on world-class technology and logistics infrastructure, delivering orders placed today by tomorrow. 
It is an End to End service in which Coupang takes responsibility for the entire process, from product purchasing through storage, delivery and returns.
*Rocket Delivery Brand Manager introduction video: Link 

 

Responsibilities

  • Responsible for the kitchen (kitchenware) category, managing the full virtuous cycle of revenue, profit and inventory, A to Z
  • Category strategy development, brand sourcing and growth management
    : Use market and customer data to develop the category's medium- to long-term strategy, and on that basis discover and onboard promising brands. Grow alongside brands to secure the growth foundation of Rocket Delivery.
  • Building brand partnerships and designing business structures
    : Collaborate with brand companies to directly purchase products for Rocket Delivery. Design marketing terms together with brand companies and manage the partnership so that both can grow together. 
  •  Category performance (P&L) management and product and promotion strategy development 
    : Manage key indicators such as revenue and profit, and develop product and promotion strategies based on them. Track competitive prices in the market and lead mutual growth through supply price negotiations. 
  • Overall management of operating processes
    : Balance suppliers' needs with operating standards, and systematically manage all aspects of operations, including product registration, inventory operations, pricing policy and promotion execution. 
  • Improving operating processes and collaborating with related departments
    : Analyse root causes and implement improvements through collaboration with related departments such as marketing, logistics and catalogue operations.

Qualifications requirements

  • Bachelor's degree or higher and 7+ years of relevant experience, with an interest in online retail business
  • Practical experience in e-commerce platforms or direct-purchase business
  • Flexible thinking to embrace change and positive energy that leads the team's commitment
  • Experience improving actual service and revenue metrics through analysis and insight 

Preferred qualifications

  • Experience in the kitchen (kitchenware) industry and understanding of customer needs
  • Delivered visible results through fast decision-making and execution
  • Experience defining results as KPIs and proving them with numbers
  • Able to find solutions to unexpected problems and see them through to the end
  • Proactive in finding and expanding work to drive business growth 

 

Selection process and notes information

  • Selectionprocess
    • Document screening (recruiter screening call) - role fit interview - core competency interview - final decision
    • The selection process may differ by role and may change depending on schedule and circumstances.
    • Selection schedules and results will be notified individually to the email address registered on your application.
  • Notes information
    • This posting may close early once recruitment is complete.
    • If there is any false information in your application, your offer may be cancelled.
    • Employment-protected candidates (veterans, persons with disabilities, etc.) may receive preferential treatment in accordance with relevant laws.
    • Job level and scope of responsibilities may change in consideration of the candidate's overall career and experience. If such a change is necessary, we will communicate with the candidate at an appropriate time before the final offer notification.
    • Recruitment may be restricted if the statutory qualifications required for recruitment and performance of duties are not met.
    • Employment type is permanent, including a 12-week probationary period. However, where business needs require, the probationary period may be waived, shortened or extended.

Personal information processing policy 

  • The Coupang Group collects and processes your personal information in accordance with its Applicant Personal Information Processing Policy (link below). https://www.coupang.jobs/kr/privacy-policy/

Document return policy 

  1. This notice is given pursuant to Article 11(6) of the Act on Fair Hiring Procedures.
  2. Applicants who were not finally selected are informed that, under the Act on Fair Hiring Procedures, they may request the return of the hiring documents they submitted. However, this does not apply to documents submitted via the website or by email, or documents voluntarily submitted without the company's request. If hiring documents are lost due to natural disasters or other reasons not attributable to the company, they are deemed to have been returned.
  3. Applicants requesting the return of hiring documents under paragraph 2 above shall complete a hiring document return request form [Form No. 3 of the Enforcement Rules of the Act on Fair Hiring Procedures] and submit it by email ([contact details removed]). Once submission is confirmed, the documents will be sent by registered mail to the designated address within 14 days. In this case, the registered mail fee is payable by the recipient, so please note this. 
  4. To prepare for return requests under paragraph 2 above, the company will keep the original hiring documents submitted by applicants for 180 days from the date hiring is confirmed. If return is not requested within that period, all hiring documents will be destroyed without delay in accordance with the Personal Information Protection Act.
  5. However, paragraphs 1 to 4 above apply only where the labour laws of the Republic of Korea apply. They do not apply in other cases.

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