General Purpose of the Position

The Sales Lead is responsible for driving new business development across heavy industry clients (mining, steel, metals, cement) throughout Sub-Saharan Africa.

The role focuses on identifying opportunities for energy efficiency and electrification solutions involving MV motors, VFD technologies, and industrial optimisation.

Essential Duties and Key Activities

Business Development

Identify and secure new opportunities across heavy industry sectors in Sub-Saharan Africa.

Client Relationship Development

Build strong relationships with operators and industrial stakeholders across the region.

Solution Sales

Promote industrial energy efficiency and electrification solutions.

Market Expansion

Support the growth of the company's presence across Sub-Saharan Africa.

•       Proven business development experience with motor controls, VSDs/VFDs, pumps, fans or energy-as-a-service products.

•       Track record of identifying and securing new business opportunities within industrial or energy markets.

•       Experience selling complex technical solutions, ideally involving energy efficiency, electrification, or industrial optimisation technologies.

•       Experience building and managing relationships with operators, engineering firms, and industrial stakeholders.

•       Experience operating in entrepreneurial or high-growth sales environments.

•       Experience working across multiple African markets and regulatory environments is an advantage.