Key Responsibilities

• Lead regional growth strategies for GPS technology, ASCs, surgeon conversion, and new market development. 
• Identify and prioritize high-value Shoulder and Foot & Ankle surgeons, ASCs, health systems, and competitive accounts.
• Develop surgeon- and account-specific conversion plans that address clinical, operational, technology, and economic needs. 
• Coordinate GPS demonstrations, evaluations, education, training, initial cases, and implementation support. 
• Build GPS adoption and utilization by developing surgeon advocates, monitoring results, and addressing barriers to growth. 
• Create and manage a pipeline of ASC opportunities from target identification through activation and expansion. 
• Develop relationships with surgeons, ASC administrators, service-line leaders, and other key decision-makers. 
• Position Advita Ortho as a differentiated technology and value partner in the ASC environment. 
• Activate new representatives and territories by establishing target accounts, training plans, initial case pipelines, and early adoption goals. 
• Partner with distributors on focused GPS and ASC growth strategies while maintaining strategic, rather than day-to-day, oversight. 
• Identify scalable partnerships with multi-site ASC groups and opportunities to expand or standardize Advita Ortho technology across facilities.
• Collaborate with Clinical, Marketing, Engineering, Operations and Finance to support strategic opportunities and share market intelligence. 
• Track regional performance and develop repeatable playbooks that improve new account activation, utilization, and sustainable growth. 

Skills Knowledge and Expertise

• Bachelor's degree or equivalent professional experience preferred.

• Minimum 10 years proven orthopedic medical device sales or business development experience, with strong knowledge of Shoulder and/or Foot & Ankle. 
• Demonstrated success developing new accounts, converting competitive surgeons, and launching new products or markets. 
• Experience with enabling technology, GPS/navigation, ASCs, ambulatory care settings, or independent orthopedic distributors strongly preferred.

• Strong understanding of ASC economics, workflows, and decision-making. 
• Ability to translate technology into clear clinical, operational, and economic value. 
• Executive-level communication, relationship building, strategic selling, and opportunity management skills. 
• Entrepreneurial, self-directed, persistent, and accountable for measurable results. 
• Ability and willingness to travel extensively throughout the assigned region.