Senior Data Analyst - Traffic / Acquisition

Our E-commerce Data Analytics team is looking for a Senior Data Analyst - Traffic / Acquisition (f/m/d) on a permanent contract based in Paris or Lille.

ABOUT THE TEAM

The E-commerce Data Analytics team (around 10 people) supports Decathlon's E-commerce challenges on an international scale. Our mission is to democratise data-driven decision-making to make our digital products ever more high-performing, seamless and centred on the user. Within the Acquisition scope, you will work in close proximity with a Product team dedicated to SEO, Traffic and the performance of E-commerce content to promote our solutions and maximise the visibility of our offers around the world.

YOUR FUTURE CONTRIBUTION

As a Senior Data Analyst (f/m/d), your role will be to provide strategic analytical insight to support the dedicated Product team.

Your main responsibilities:

• SEO & Search Expertise: Use data from Google Search Console and SEO tools to measure the impact of technical and content optimisations on organic performance.
• Digital channel performance: Analyse traffic by acquisition channel, understand attribution mechanisms and monitor the performance of the optimisations implemented within the team.
• Innovation in GEO & LLM tracking: Measure, track and analyse traffic coming from LLM models and generative engines to support our GEO strategy.
• Content performance: Assess the effectiveness and value created by editorial content and support teams in its continuous optimisation.
• Strategic decision-making: Provide data-based insights to guide the product roadmap and help teams prioritise value-creating initiatives. Synthesise this data into clear, directly actionable recommendations.
• Business Partner: Work in close partnership with Product teams to define success indicators, share analyses with countries and inform decision-making for both technical and non-technical stakeholders.
• Guardian of data quality: Define and refine tracking requirements with the team in charge to ensure accurate and reliable data collection.

WHAT YOU BRING

• Web Analytics & Digital Marketing Expertise: Advanced knowledge of web traffic analysis tools (Amplitude) and SEO platforms (Google Search Console), combined with strong mastery of traffic and acquisition channel performance analysis.
• Advanced Data Skills: Expert command of SQL and hands-on experience with Cloud/Big Data environments such as Databricks to process and cross-reference large volumes of data.
• Strong SEO expertise: Good understanding of technical SEO (indexing, site architecture, Core Web Vitals).
• Curious profile & continuous monitoring: Strong intellectual curiosity, active monitoring of the evolution of search engines (generative AI, LLM models, GEO) and appetite for experimenting with new analytical methodologies.
• Product Development & Optimisation: Proven ability to measure the incremental value of product changes and provide strategic recommendations to optimise the customer experience.
• Communication & English proficiency: Excellent ability to make data accessible, practise data storytelling and interact fluently in professional English (spoken and written) within an international and collaborative environment.
• Team spirit & Data Impact: Willingness to share knowledge within the team, help build a leading E-commerce Data expertise and contribute to Decathlon's global Data strategy.

TECH STACK

Google Search Console, Amplitude, Databrick, SQL, Tableau, SEO tools

WHAT WE OFFER YOU

• Hybrid working arrangements;
• Equipment provided in line with your responsibilities and our social commitments (Mac or Windows);
• A local project team within a global network (possibility of international career development);
• Skills development and support (variety of projects, internal and external training, etc.);
• Remuneration package (employee shareholding, monthly/quarterly bonuses).

OUR COMMITMENT TO INCLUSION AND ACCESSIBILITY

At Decathlon, we recognise the immense value that diversity brings to our teams and we continually strive to foster and cultivate an inclusive and equitable workplace: that is why inclusion is one of our Human Fundamentals. We encourage people from all backgrounds and of all abilities to apply, as we are convinced that diversity of thought, cultures, identities and lived experiences makes us stronger. Decathlon is also committed to offering a selection process that is inclusive and accessible to all candidates. If you need adjustments, you can request them via the application form; this will be confidential. These requests do not affect the outcome of the recruitment process.