DECATHLON unveiled our new purpose: "Bring people together through sport to make wellbeing accessible for all"

This purpose signifies our transformation from a traditional retailer to a global sustainable sports brand aiming to deliver the physical, emotional, and societal benefits of sport to people worldwide. Rooted in the values of Vitality, Generosity, Responsibility, and Authenticity, this mission directs the efforts of over 100,000 passionate teammates globally, ensuring sport is accessible to everyone regardless of their level or physical condition.

1. Develop, Enrich, and Nurture Human Capital

• Embody, transmit, and bring to life the company's Meaning, Values, and the 8 Human Fundamentals within the collective.
• Build and manage an ambitious store project alongside your ecosystem to unite and federate teams.
• Recruit, onboard, and train complementary talents without compromising on essential hiring criteria.
• Guarantee a safe and healthy work environment, creating conditions that prioritize the well-being of yourself, colleagues, and customers.
• Lead and implement management schemes that foster responsibility and autonomy, driving both collective and individual value.
• Ensure strict compliance with legal obligations, contractual duties, and the company's code of conduct.
• Manage compensation in strict alignment with internal policies.
• Foster an open environment that encourages genuine, continuous dialogue with all stakeholders.

2. Build and Manage Commercial Policy as an Intrapreneur

• Leverage customer and sport-user insights to prioritize sports within the store and establish quantified ambitions.
• Curate the optimal product and service offer, seamlessly linking omnichannel and circular economy strategies.
• Build the store mass plan in accordance with merchandising guidelines and seasonality.
• Optimize team placement to ensure the best sports-passionate people are at the right place at the right moment.
• Support department managers in developing and executing their own commercial policies for priority sports.
• Align the store project and commercial policies with the overarching omni-spatial vision of the region or city.
• Implement mobility infrastructures for customers, employees, and local partners.
• Actively manage and mitigate the environmental impact of the store.
• Establish strategic contacts with local institutions, clubs, and partners, prioritizing actions based on catchment zone impact.

3. Deliver a "Best-in-Class" Omnichannel Customer Experience

• Embody and champion a premium customer relationship standard through personal posture and leadership on the floor.
• Implement operational fundamentals directly on the field, including active participation in cashing/front-line duties.
• Manage the loyalty program to optimize customer data capture and improve opt-in rates.
• Enrich commercial policies by driving continuous improvement based on localized customer insights.
• Execute store investments that align with strategic pillars: modernity and circular hubs.
• Drive an offensive commercial dynamism throughout the store.

4. Manage the In-Store Performance Trajectory (People / Planet / Business)

• Build an ambitious annual performance trajectory balanced across three pillars: People, Planet, and Business.
• Analyze performance data and secure the reliability of department and store-wide forecasts.
• Formalize and address gaps between "realized" performance and "forecasted" targets.
• Develop and formalize action plans regarding P&L management and People/Planet/Business levers, including proactive alert management.
• Ensure strict stock accuracy and availability while continuously optimizing stock lifetime.