Team Lead Sales - Tax Advisory Firms | B2B SaaS Fintech, Berlin

Team Lead Sales - Tax Advisory Firms (m/w/d) | B2B SaaS Fintech, Berlin

Do you want to lead a sales team in Berlin and at the same time help shape how Pennylane wins tax advisory firms in Germany? As the first Sales Team Lead for our German firms segment, you will develop a growing team of regional Account Executives: you will coach in client conversations, steer sales performance and, together with our Head of Sales, develop the approach for the German market, with the tailwind of one of Europe's fastest-growing fintechs.

Our Vision

We want to become the most popular financial operating system for SMEs (small and medium-sized enterprises) and tax advisory firms.

We help entrepreneurs free themselves from time-consuming tasks around bookkeeping and finance, while giving them access to important financial information so they can make the best decisions for their business. We give tax advisory firms the platform with which they can manage their mandates more efficiently and develop their tax advisory services digitally.

About Us

Pennylane is one of Europe's fastest-growing fintechs, and since 2025 also in Germany. This is what we have achieved since our founding in 2020:

• 💻 We have established ourselves as an all-in-one platform for bookkeeping, finance and collaboration between companies and their tax advisers, AI-supported, cloud-based, with open interfaces.

• 💰 We have raised around 360 million euros in capital, most recently 175 million euros in our Series E in January 2026, led by TCV and Blackstone Growth, alongside investors such as Sequoia, CapitalG (Alphabet) and DST Global. Our valuation is 3.5 billion euros.

• 👨‍👩‍👧‍👦 We have grown from 7 co-founders to over 900 Pennylaners, more than 400 of them in Tech, Data and Product, with a rating of 4.6/5 on Glassdoor.

• 🚀 More than 900,000 SMEs and over 5,000 tax advisory firms already use Pennylane in France. In this segment we became the market leader there within five years.

• 🇩🇪 Germany is our most important growth market: led by Managing Director Tobias Janiesch, the German team in Berlin and Munich is growing to around 100 colleagues in 2026. You are joining in the founding phase and will shape how Pennylane sells here.

Your Mission

You will be the first Team Lead Sales (m/w/d) - Tax Advisory Firms in Germany. Your mission is to win tax advisory firms across Germany for Pennylane with your team of Account Executives: you will lead, coach and build out the team.

In France, Pennylane became the market leader in this segment within five years. You will take over the proven playbook and, together with our Head of Sales, to whom you will report, adapt it to the German tax advisory market. You will work closely with Tobias Janiesch, Managing Director Germany. Our process: initial interview, interview with the Head of Sales, case study, final interview with the Managing Director in Berlin.

Your Team

• Full-Cycle Sales: Your Account Executives are responsible for the entire process, from qualification through product demo and closing to onboarding and account management of their firms.

• Strong Setup: You are not alone in this: our own Customer Success team in Berlin supports you with onboarding and servicing of the firms, so that your AEs have enough time for new customer acquisition.

• Regionally organised: Each AE looks after a fixed region in Germany, via inside sales and on site at the firms.

• Being built up: You are currently taking over two Account Executives and, together with our Talent Acquisition team, will recruit more: the team grows with you.

• Advisory sales: Your team wins firm owners and partners for a new way of working with their clients. You make Pennylane's benefits for everyday practice concrete and build trust in introducing a new platform.

• Berlin location: The team is led from our Berlin office. You are on site two days per week, with the rest flexible. Around 30% of your time you are travelling to your AEs and to firms in Germany, typically one appointment per week, which you plan yourself.

You will be responsible for this team's performance through:

• You are responsible for your team's sales performance, measured by MRR from German tax advisory firms, and thereby make an essential contribution to growth in the German firms market.

• You set clear expectations, coach regularly using concrete client conversations, and use pipeline and conversion data to develop your team in a targeted way.

• Together with the Head of Sales, you develop the go-to-market approach for firms further (inside sales + field sales) and implement it with your team.

• You accompany your AEs in the field: at firm visits, industry events and key deals.

• You work closely with the French sales team and transfer what works from the playbook for Germany.

As Team Lead Sales - Tax Advisory Firms, your goals are varied:

• You achieve the team's sales targets and manage day-to-day business, both in the office and with the AEs in their regions.

• You are responsible for the sales enablement of your Account Executives: techniques, messaging and the entire Pennylane sales process.

• You support new AEs through onboarding and ramp-up and lead them to their targets.

• You build team spirit, engagement and well-being, with challenges, team building and formats that you design yourself.

• You bring the perspective of firm sales into the sales OKRs of Pennylane Germany.

• You join important deals yourself, on site at the firm or by video call.

Your Profile

• You bring several years of experience in B2B sales, ideally SaaS with multi-stage deal cycles and several stakeholders, and have already successfully led a sales team (AEs / full-cycle). This leadership experience is more important to us than a specific number of years.

• A plus: you know the market of tax advisory firms or the accounting/fintech ecosystem, or have sold to tax advisers, firms or other professionals. If not, you bring the curiosity to get up to speed quickly.

• You lead through coaching: you develop people based on real client conversations, with data, clear feedback and the courage to make decisions and stick to them.

• You are open to self-reflection and comfortable giving and receiving feedback.

• You work across departments with other teams: Marketing, Customer Success, Product and the French HQ.

• You are hands-on: you do not just lead from the dashboard, you also join deals yourself, including on site.

• German at native level, as your clients are German firms, and confident English for working with Paris.

• You live in Berlin or are willing to move to Berlin, and you enjoy being on site with clients (around 30% travel).

What we do to make your working life better

• 🏢 Berlin, hybrid: two days per week in our Berlin office, the other days flexible.

• 🌴 30 days of holiday per year.

• 💵 An attractive OTE package: fixed salary plus a variable component, linked to the MRR your team achieves.

• 📈 You receive company shares so you can benefit from the success you help build with us.

• 🏡 You receive a budget to turn your home into a more comfortable workspace.

• 🇫🇷 Onboarding at the Paris HQ, regular exchange with the French sales team, and access to Busuu to perfect your English or French.

• 💻 You receive the latest Apple equipment.

• 🎉 We value regular shared events such as our Tech Days (every 3 months) or our annual company seminar, plus team events in Berlin.

We know that some people hesitate to apply if they feel they do not meet every criterion on the list. If you are unsure, we encourage you to apply anyway: who knows, it may be the start of a meaningful, long-term collaboration.

We would also like to emphasise that we fully support diversity, equality and inclusion, and we do our best to create a safe and inclusive environment. We are committed to equal employment opportunities regardless of gender, sexual orientation, origin, disability or other characteristics that make you who you are. On the contrary, diversity makes us an even better workplace.

🇫🇷 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is not successful, your data may be kept for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a pool of candidates. You may object at any time and request the deletion of your data by writing to: [contact details removed]. Our data policy

🇬🇧 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to [contact details removed]. Learn more

🇩🇪 Personal Data

Pennylane processes your data to handle your application and assess your suitability for the position. Should your application be unsuccessful, your data may be kept for up to 2 years from our last exchange or the conclusion of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request deletion of your data by writing to [contact details removed]. Learn more

🇪🇸 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is not selected, your data may be kept for up to 2 years from our last contact or the end of the selection process, in order to build and manage a pool of candidates. You may object at any time and request the deletion of your data by writing to [contact details removed]. More information

🇫🇷 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is not successful, your data may be kept for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a pool of candidates. You may object at any time and request the deletion of your data by writing to: [contact details removed].
Our data policy

🇬🇧 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to [contact details removed]. Learn more

🇩🇪 Personal Data

Pennylane processes your data to handle your application and assess your suitability for the position. Should your application be unsuccessful, your data may be kept for up to 2 years from our last exchange or the conclusion of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request deletion of your data by writing to [contact details removed]. Learn more

🇪🇸 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is not selected, your data may be kept for up to 2 years from our last contact or the end of the selection process, in order to build and manage a pool of candidates. You may object at any time and request the deletion of your data by writing to [contact details removed]. More information