Senior Product Manager (Premier EX) - Coupang Play
Coupang
Industry
Internet
Location
Seoul, South Korea
Work mode
-
Job type
-
Annual salary
Not specified
Minimum experience
7+ years
Posted
15th October, 2026
Required skills
StreamingAndroidCustomer ExperienceData-Driven Decision MakingData AnalysisA/B TestingProduct StrategyProduct ManagementArtificial IntelligenceRecommendation SystemsStrategic Thinking
About the role
Translated into English from Korean by Korum. The employer's original wording is on their site.
Company Introduction
Coupang Play is a streaming service offered to Coupang WOW members. It boasts the most comprehensive content lineup in South Korea, including original content, TV series, the latest films, sports, kids & family, and news. It also plans and runs differentiated offline events, including various sports events such as and concerts by top artists, and continues to create new buzz.
Coupang Play delivers the best viewing experience anytime, anywhere. It is available on all officially sold mobile devices, tablets, smart TVs, PCs, Apple TV, Android TV and other devices in South Korea. Our dedicated global tech organisation, located in Seoul, Singapore, California (USA) and elsewhere, continuously improves the experience so that customers can discover content more easily and watch more comfortably.
We welcome applications from those who want to create new value by solving the most challenging problems alongside the world's best colleagues, and who want to grow their abilities rapidly in a young, fast-moving organisation.
Job Introduction
The Senior Product Manager establishes and executes the product vision, strategy and roadmap within the Premier Experience (Premier CX) domain of Coupang Play. This role is responsible for the customer experience across various premium subscription products, including Sports Pass, Content Pass and HBO, and optimises the end-to-end customer journey from content discovery through conversion, payment and retention. We are looking for a Product Leader who can drive both customer experience improvement and business growth, based on customer-centric thinking and data-driven decision-making.
Responsibilities
- Own the Premier Experience domain of Coupang Play, and establish and execute customer experience strategy across premium subscription products including Sports Pass, Content Pass and HBO
- Optimise the customer journey across content discovery, conversion, payment and retention to improve customer experience and business performance
- Identify and execute product improvement opportunities through data analysis, customer behaviour analysis, A/B testing and experiment-based approaches
- Collaborate with content, sports, engineering, operations, marketing and other organisations to lead product strategy, prioritisation and execution
- Collaborate with a range of stakeholders, including executives, business leaders, development and operations teams, to define and align direction
- Work with various Coupang organisations, including Membership, Coupay and Eats, to identify new growth opportunities and lead complex cross-functional projects
Requirements
- At least 7 years of experience in Product Management or customer-facing product planning
- Experience structuring complex problems and creating business results through data-driven decision-making
- Experience in customer behaviour analysis, A/B testing, funnel analysis and experiment-based product improvement
- Experience defining product vision, specifying requirements and aligning diverse stakeholders to lead the achievement of key milestones
- Experience successfully leading cross-functional projects involving multiple organisations
Preferred Qualifications
- Product experience in Discovery, Subscription, Membership, Commerce Checkout or Payment
- Product Management experience in OTT, digital content, sports or subscription services
- Excellent communication skills to effectively explain strategy, decisions and trade-offs to executives and various stakeholders
- Experience in a fast-growing technology-driven startup or digital platform environment
- Experience structuring complex problems and solving them with products, grounded in customer-centric thinking
- Product experience in AI-based personalisation, recommendation systems or customer experience optimisation
- Ability to drive work independently through to goal achievement with a high sense of ownership and execution, possessing both strategic thinking and execution capability and excellent logical problem-solving skills
- High interest in and understanding of the OTT, sports or entertainment content industry
Selection Process and Information
- Selection Process
- Document screening - Job fit interview - Core competency interview - Final decision
- The selection process may vary by role and may change depending on schedule and circumstances.
- Schedule and results will be communicated individually to the email address registered on your application.
- Notes
- This posting may close early once recruitment is complete.
- If any information in your application is false, your offer may be cancelled.
- Protected job candidates (veterans, persons with disabilities, etc.) may receive preferential treatment in accordance with relevant laws.
- Job level and scope of responsibilities may be adjusted taking into account the candidate's overall career and experience. If such a change is needed, the candidate will be contacted at an appropriate time before the final offer notification.
- Recruitment may be restricted if the legal qualifications required for recruitment and performance of duties are not met.
- Employment is permanent and includes a probationary period of 12 weeks. However, where operationally necessary, the probationary period may be waived, shortened or extended.
Privacy Policy
- Coupang Group collects and processes your personal data in accordance with its Applicant Privacy Policy (link below). https://www.coupang.jobs/kr/privacy-policy/
Document Return Policy
- This notice is provided pursuant to Article 11(6) of the Act on the Fair Hiring Procedures.
- Applicants who are not offered a position may request the return of recruitment documents submitted in accordance with the Act on the Fair Hiring Procedures. However, this does not apply to documents submitted via our website or by email, or documents voluntarily submitted without our request; where documents are lost due to natural disaster or other causes not attributable to us, they are deemed returned.
- Applicants requesting return under paragraph 2 above shall complete a document return request form [Form No. 3 of the Enforcement Rules of the Act on the Fair Hiring Procedures] and submit it by email ([contact details removed]). Documents will be sent by registered mail to the address specified within 14 days of confirmed receipt. In this case, registered postage is payable by the recipient, so please note this.
- In preparation for return requests under paragraph 2 above, we will retain original recruitment documents submitted by applicants for 180 days from the date hiring is confirmed. If return is not requested by then, all recruitment documents will be destroyed without delay in accordance with the Personal Information Protection Act.
- However, paragraphs 1 to 4 above apply only where the labour laws of the Republic of Korea apply. They do not apply otherwise.
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