Senior Lead Product Marketing
Doctolib
Required skills
About the role
Translated into English from German by Korum. The employer's original wording is on their site.
Together we shape the healthcare of the future
As Senior Lead Product Marketing in the Medics Cluster, you will work directly on scaling Doctolib's biggest product launch in Germany: the All-In-One practice software with which healthcare teams can manage all administrative and clinical workflows end to end before, during and after the appointment.
As part of our local Product Marketing team, you act like a CEO for your area: you further develop the go-to-market strategy in Germany and are responsible for its successful implementation. Your main goal is to reach the targets for onboarded practices through innovative market strategies and to further increase the satisfaction of our users.
- You develop and implement go-to-market strategies for Doctolib's product and feature launches
- As the voice of our users, you continuously improve our product-market fit and shape our product roadmap
- At the same time, you ensure that we understand the signals from our users along the customer journey and, building on this, continuously improve our Value Delivery, Usage, Trust and Customer Experience
- You analyse market trends and the competitive landscape to identify strategic opportunities
- You define the product positioning and messaging for the German market
- You work closely with the Marketing, Sales, Customer Success, and Product & Tech teams
- You manage feature releases and ensure their successful market launch
- Together with other teams, you monitor regulatory and technical framework conditions and help create an environment for customer- and user-friendly solutions
Are you firmly convinced that you bring exactly what the position requires? Then we encourage you to apply. Even if you do not meet every requirement, you may be exactly the right future Doctoliber for this or another role!
To become part of our team, you bring the following:
- You have at least 8 years of professional experience, ideally as a manager in product marketing or go-to-market strategy, or with a background in top-tier management consulting or VC, combined with product management experience
- You have a highly structured and analytical way of thinking and working
- You have already worked closely with Tech & Product teams
- You find it easy to set priorities, allocate resources sensibly and lead projects in a structured way to develop and implement go-to-market strategies effectively
- You are experienced in managing senior stakeholders (VP, MD, Executive Committee)
- You have excellent verbal and written communication skills to convey complex ideas clearly and persuasively
- You speak German and English fluently (at least C1 level in each)
We are also particularly interested in:
- Experience in a scale-up company
- Experience in the medtech sector
- A Deutschlandticket sponsored by Doctolib if you work from the office or in hybrid mode
- Company health insurance with great additional benefits
- 28 days of holiday + 1 additional day for each full calendar year of employment (max. 30 days)
- Participation in Doctolib's long-term employee share programme DoctoGrowth
- The option to work up to 10 days a year from abroad
- Company pension scheme (bAV) with an employer contribution of 40% (15% during the probationary period)
- The Doctolib Parent Care Programme, which includes an extra month of parental leave and much more
- Free mental health and coaching sessions through an external partner
- In addition to healthy snacks and a regular breakfast buffet, we offer meal vouchers
- A subsidised sports offer with our partner Urban Sports Club
- For carers and employees with disabilities, we offer an arrangement that includes more flexible working hours, additional time off for medical reasons and psychological support
- Recruiter interview
- Hiring manager interview
- Case study interview
- Final interview with the VP
- References
- Permanent full-time position with an attractive salary package
- Place of work: Berlin
- 2 days home office per week
- Start date: immediately
We pursue the vision of improving the health of everyone. This is also reflected in our recruiting. We evaluate applications solely on the basis of qualifications and motivation. Discrimination is not tolerated at our company.
The more diverse our team and ideas are, the more our product can improve the health of our users. That is why we invite you to apply, regardless of gender, religion, age, sexual orientation, ethnic origin or disability.
To ensure equal opportunities, you may leave out details such as photos, age, etc. in your application. Please let us know what arrangements we can make to support you in the best possible way.
We look forward to digitalising the healthcare system with you!
All information provided will be processed by Doctolib for application management. For details on data processing, please click here. If you have questions or wish to exercise your rights, please contact hr.dataprivacy(at)doctolib.com.
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