Company Introduction

Job Introduction

Responsibilities

• Develop a marketing strategy to optimise CAC (Customer Acquisition Cost) based on the user decision journey
• Lead media planning to achieve core performance marketing KPIs
• Define core acquisition metrics by user segment and manage the marketing taxonomy
• Directly operate and manage campaigns on self-serve ad platforms such as Google and Meta
• Oversee agency communication, relationship management and day-to-day operations
• Plan creative content and run the performance feedback process
• As team lead, set the direction for the marketing organisation's operations and provide team leadership

Requirements

• More than 10 years of marketing experience
• Experience using MMP and attribution tools such as Branch, AppsFlyer, Firebase and GA
• Ability to optimise ad performance through detailed data analysis
• Experience running marketing operations with external agencies
• Deep understanding of full-funnel marketing beyond simple acquisition, with experience managing budgets based on CAC and LTV

Preferred Qualifications

• Strong understanding of 3-sided marketplaces, O2O services or the delivery industry
• Experience developing brand content strategy based on user decision journey analysis
• Hands-on experience in ASO (App Store Optimization), SEO and SEM
• Strong data analysis skills, including SQL
• Experience building a marketing organisation and managing teams

Selection Process and Notes Information

• Selection process
  • Document screening (including recruiter screening call) - job fit interview - core competency interview - final decision
  • The selection process may differ by role and may change depending on schedule and circumstances.
  • Selection timetable and results will be notified individually to the email address registered on your application.
• Notes
  • This posting may close early once recruitment is complete.
  • If the application contains false information, the offer may be withdrawn.
  • Employment-protected candidates (veterans, persons with disabilities, etc.) may receive preferential treatment in accordance with applicable law.
  • Job title and scope of responsibilities may change depending on the candidate's overall career and experience. If such a change is needed, we will communicate with the candidate at an appropriate time before the final offer notification.
  • Recruitment may be restricted if the legal qualifications required for recruitment and the performance of the job are not met.
  • Employment is full-time, including a probation period of 12 weeks in total. However, where operationally necessary, the above probation period may be waived, shortened or extended.   

Privacy Policy 

• Coupang Group will collect and process your personal data in accordance with its applicant privacy policy (link below). https://www.coupang.jobs/kr/privacy-policy/

Document Return Policy 

1. This notice is provided pursuant to Article 11(6) of the Act on Fair Hiring Procedures.
2. Applicants who are not selected may request the return of the recruitment documents they submitted, in accordance with the Act on Fair Hiring Procedures. However, this does not apply to documents submitted via the website or by email, or to documents voluntarily submitted without our request; and where recruitment documents are lost due to natural disaster or other causes not attributable to us, they are deemed returned.
3. Applicants requesting return under paragraph 2 above must complete a recruitment document return request form [Form No. 3 of the Enforcement Rules of the Act on Fair Hiring Procedures] and submit it by email to [contact details removed]. Once submission is confirmed, we will send the documents by registered post to the address you specify within 14 days. In this case, registered postage will be charged to the recipient, so please note this.
4. To prepare for return requests under paragraph 2, we will retain original recruitment documents submitted by applicants for 180 days from the date hiring is confirmed. If no return is requested by then, all recruitment documents will be destroyed without delay in accordance with the Personal Information Protection Act.
5. However, paragraphs 1 to 4 above apply only where Korean labour laws apply. They do not apply otherwise.

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