Cluster Director of Marketing & Digital Strategy
Kempinski Hotels
Industry
Hospitality
Location
Munich, Germany
Work mode
On-site
Job type
Contract
Annual salary
Not specified
Minimum experience
7+ years
Posted
31st October, 2026
Required skills
Digital StrategyBudgetBudget ManagementPartnershipsMonitoringE-CommerceDigital MarketingSEOSEMKPI ReportingRevenue ManagementTeam LeadershipHotel ManagementWeb Analytics
About the role
Translated into English from German by Korum. The employer's original wording is on their site.
True to the motto "Together we are strong", we are hosts with passion, combining competence and warmth. Through sincere interest in individual needs, we inspire our employees and guests.
Since 1858, Hotel Vier Jahreszeiten Kempinski has been the first address for discerning travellers who value a refined ambience and the central location of a luxurious grand hotel. Under a name steeped in tradition, Kempinski, hoteliers since 1897, has travelled the world in search of fascinating destinations, without ever forgetting its traditions and its European heritage.
Become part of an exciting future!
Your Responsibilities
Strategy & Budget: Development and implementation of the annual marketing and digital plan in close coordination with management, as well as independent budget management and cost control.
Partnerships & Trends: Strategic expansion of brand collaborations in the luxury segment, as well as continuous market and competitor monitoring.
E-Commerce & Digital Marketing: Management and optimisation of all web presences, steering of SEO/SEM, Google PPC and metasearch campaigns to increase traffic and conversion, as well as monthly KPI reporting.
Agency & Third-Party Channel Management: Interface with external digital and media agencies, and ensuring a consistent brand presence across OTAs and luxury platforms (including Virtuoso, TripAdvisor, AMEX) in cooperation with Revenue Management.
Content, Campaigns & Production: Conception of print and digital media in line with quality standards and corporate identity, management of professional photo and video productions, and GDPR-compliant email marketing.
Team Leadership & Organisation: Professional and disciplinary leadership of the marketing team, staff development, and oversight of editorial plans, influencer projects and social media community management.
Your Profile
- Several years of management experience in (cluster) marketing, ideally in luxury hotels
- Completed degree in marketing, media, business administration or hotel management
- Solid practical experience in SEO/SEA, paid media, web analytics and OTA platforms
- Confident handling of budget responsibility, cost control and KPI reporting
- Strong leadership qualities and routine in managing external agencies
- Strong affinity with the luxury segment and a keen sense for corporate identity-compliant media production
- Strong communication skills in German and English
Your Benefits
- Free meals in our staff canteen auszeit
- Numerous staff events
- Monthly travel cost allowance
- Workplace health promotion through the project "Zamma sportln"
- Diverse design opportunities
- Humane and honest working atmosphere
- Many years of experience in what we do
- Healthy mix of tradition & modernity
- Varied further training opportunities
- International career prospects and development opportunities
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