Marketing Manager

Join the best product evaluation company as Marketing Manager! This is your opportunity to have a real impact on how millions of people discover RTINGS.com and interact with our brand. Your expertise will help shape our growth, strengthen our relationship with our users and increase our presence on a global scale. 

RTINGS.com already enjoys a solid reputation, has millions of users and offers a product people trust. The goal is therefore not to build a brand from scratch, but rather to evolve what we have already built and take it to its next stage of growth. 

Your main mandate

You will assess how RTINGS.com is positioned today and determine what needs to evolve in our brand, our positioning, our messaging, our public relations, our social media, our SEO, our newsletters and our other organic channels.

You will then lead this transformation with the goal of making RTINGS.com a much more recognised brand worldwide and creating stronger, more direct relationships with our users.

Overview of what we offer: 

• Competitive salary, based on the candidate's experience and expertise
• Flexible schedule
• Paid group insurance benefits
• Employer RRSP contribution  
• Fitness reimbursement contribution
• Contribution towards transport reimbursement 
• Employee referral programme
• A culture of fun and conviviality  
• When you work in the office, drinks are free!  

Responsibilities 

• Lead the brand and audience development strategy of RTINGS.com to increase its awareness, credibility and direct demand worldwide for our independent testing laboratory
• Reports directly to the President 
• Be responsible for branding, public relations, communications, organic social media, SEO, newsletters and organic audience growth
• Manage, supervise and develop a high-performing marketing team 
• Define the long-term vision of the Marketing department, including the capabilities, channels, structure and initiatives needed to enable RTINGS.com to continue growing beyond its current model 
• Define and track clear key performance indicators (KPIs) related to brand awareness, reputation and audience growth (e.g. brand search volume, direct traffic, share of voice, brand sentiment and early-stage new member contribution) 
• Work closely with the Growth team, which is responsible for paid acquisition, conversion, lifecycle marketing and retention, to ensure the Marketing and Growth teams contribute to the same business objectives 
• Work closely with the Product, Revenue, Operations and other departments to deliver a seamless, high-value user experience 

Personality 

• You enjoy researching, analysing and comparing products. You usually spend weeks researching before buying a product
• You are curious and enjoy learning 
• You enjoy being hands on, setting up processes and analysing data
• You are motivated, results-oriented and have excellent organisational skills
• You enjoy helping people 

Qualifications/Experience 

• 8 years or more of B2C marketing experience, including brand image, public relations and communications, social media, SEO or organic audience management
• Proven experience supporting an established consumer brand through its next phase of growth
• Experience managing teams and leading cross-functional initiatives involving several teams
• Excellent command of metrics and analysis tools for measuring brand and audience performance (brand tracking, share of voice, organic and social media analytics)
• Experience in a digital products, applications or subscription model field is a significant asset 

Interested in this position ?  

Don't hesitate, apply and join our great team!  

RTINGS is an equal opportunity employer and is committed to creating a diverse work environment and workplace inclusion.  

*To make this text easier to read, we have used the masculine form as a gender-neutral term to refer to both women and men.