Senior Campaign Management
Omnicom Media
Required skills
About the role
Translated into English from German by Korum. The employer's original wording is on their site.
MagnaGlobal Germany is a central resource of Mediabrands and the buying community for the media agencies Initiative Media and Universal McCann. Our focus is on operational and strategic buying and planning of TV, print media (advertisements, inserts), radio, outdoor advertising, cinema and online, as well as order processing for all clients of the agencies in our network.
We are looking for a Senior Campaign Management (all gender) as soon as possible.
What awaits you?
Campaign setup & go-live:
- Creation of production plans with the exact specifications, delivery deadlines and technical details for each advertising material
- Ensuring the smooth launch of digital campaigns on various platforms (e.g. Google Ads, Meta Ads, LinkedIn Ads, Programmatic), including the correct implementation of tracking codes and advertising materials
- Technical coordination with ad operations teams, creative agencies and internal stakeholders to ensure the error-free delivery of campaigns
- Working at the interface between media planning and inventory partners, such as external service providers/vendors
- Coordination with publishers/vendors
Performance monitoring & optimisation:
- Regular monitoring of campaign performance based on relevant KPIs (e.g. Clicks, Impressions, Conversions, CPA) and identification of deviations or optimisation potential
- Preparation of detailed performance analyses and regular reports for internal stakeholders
- Deriving concrete recommendations for action from the data
- Ensuring data quality and the correct recording of all relevant metrics
Quality assurance:
- Checking the correct delivery of advertising materials and the functionality of landing pages
- Identifying and resolving technical issues during the course of campaigns
- Identifying technical issues and taking responsibility for finding solutions in collaboration with Ad Operations and Activation
- Optimising internal processes and tools to ensure continuous improvement and increased efficiency and effectiveness of campaigns
What should you bring?
- Successfully completed vocational training or a successfully completed degree in marketing, business, media studies or a comparable qualification
- Previous professional experience in the online advertising industry and media planning
- Very good knowledge of ad platforms & tools; terms such as DCM, Flashtalking, IAS, Meta Business Manager, DSPs and ad servers are no strangers to you
- A basic understanding of the various advertising formats and their possible uses on the respective platform
- Confident use of MS Office tools
- An analytical mindset, strong numerical aptitude, a structured way of working and the ability to self-organise set you apart
- You enjoy working in a team and are not afraid to actively contribute your own ideas
- You can react to changes in the market, on the platform and to developments quickly and flexibly
- High attention to detail, precision and an eye for data quality
- A proactive, self-reliant and structured way of working with strong problem-solving skills
- Fluent German, spoken and written, as well as good English skills
- Communication and negotiation skills round off your profile
What do we offer you?
We place particular value on a positive corporate culture characterised by appreciation, recognition of performance and transparency. We believe in the potential of every individual and want to create an environment in which people can develop freely. We ensure this not only through individual development opportunities, but also through a working environment that enables our employees to combine private life and work optimally. As part of our working model "Nju:work", we therefore offer them the greatest possible flexibility in terms of time and place, as well as many other benefits:
- Appreciation for you with all your facets
- Flat hierarchies and short decision-making paths
- 30 days of annual leave
- Flexible working, including the option of workation
- Time-off account
- Mental health & well-being offers
- Individual development opportunities including an extensive e-learning catalogue & language learning platform
- Permanent employment contract
- Company pension scheme
- Childcare allowance for children not yet of school age
- Modern offices in central locations in Frankfurt, Hamburg and Nuremberg
- Comprehensive technical equipment for remote work (laptop, mouse, keyboard, monitor, headset)
- The obligatory fruit basket
- etc.
We look forward to your application and the opportunity to give you a personal insight into our world. Your contact person is Verka.
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