Company Introduction

Job Description

• Planning and executing growth strategies focused on acquiring, activating and converting app users, and optimising the user funnel
• Running app growth channels such as performance advertising and ASO, and optimising their results
• Running CRM, push and in-app retention campaigns based on customer segments
• Conducting data-driven user funnel and cohort analysis and drawing out insights
• Planning and operating benefit, reward and points policies to strengthen customer retention, and designing viral and referral loops
• Executing and managing benefit-based promotions in collaboration with external partners and internal partnership teams
• Designing A/B tests and analysing their results
• Planning and executing new services and launch campaigns, and continuously improving them based on customer insights

Requirements

• Holds a bachelor's degree or higher and has at least 7 years of hands-on experience in app marketing, growth, CRM or performance marketing
• Has the ability to make data-driven decisions and analyse user funnels
• Has experience collaborating and executing with internal and external stakeholders
• Has an execution-focused problem-solving ability to act quickly and design experiments

Preferred Qualifications

• Has experience in payment business at fintech, easy-payment or platform companies
• Has basic financial knowledge, data analysis skills (SQL, Python, GA, Tableau) and experience analysing customer data 
• Has experience using CRM automation tools (Amplitude, BigQuery, Braze)
• Has experience running retention campaigns, reward or benefit programmes, or loyalty structures 
• Has experience designing A/B tests and growth frameworks

Selection Process and Notes

• Selection process
  • Document screening (recruiter screening call) - job fit interview - core competency interview - final decision
  • The selection process may differ by role and may change depending on schedule and circumstances.
  • Selection schedules and results will be notified individually by the email address registered on your application.
• Notes
  • This posting may close early once recruitment is complete.
  • If there is any false information in the application, the offer may be cancelled.
  • Employment-protected candidates (veterans, persons with disabilities, etc.) may receive preference in accordance with applicable laws.
  • Job title and scope of responsibilities may change considering the candidate's overall career and experience. If such a change is necessary, the candidate will be contacted at an appropriate time before the final offer notification.
  • Recruitment may be restricted if the legally required qualifications for recruitment and performing the job are not met.
  • Employment type is permanent, including a probationaryperiod of 12 weeks . However, where required for business reasons, the above probationaryperiod may be waived, shortened or extended.   

Privacy Policy 

• The Coupang Group collects and processes your personal data in accordance with its Applicant Personal Information Processing Policy (link below). https://www.coupang.jobs/kr/privacy-policy/

Document Return Policy 

1. This notice is provided pursuant to Article 11(6) of the Act on the Fair Hiring Procedures.
2. Applicants who are not offered a position may request the return of the recruitment documents they submitted, in accordance with the Act on the Fair Hiring Procedures. However, this does not apply to documents submitted via the homepage or by email, or documents voluntarily submitted without the company's request. If recruitment documents are lost due to natural disasters or other reasons not attributable to the company, they are deemed returned.
3. Applicants requesting the return of documents under paragraph 2 above must complete a request form [Form No. 3 of the Enforcement Rules of the Act on the Fair Hiring Procedures] and submit it by email ([contact details removed]). Documents will be sent by registered mail to the address specified within 14 days of confirmed receipt. In this case, the registered postage is payable by the recipient, so please note this. 
4. To prepare for return requests under paragraph 2 above, the company will keep the original recruitment documents for 180 days from the date recruitment is confirmed. If no return is requested by then, all recruitment documents will be destroyed without delay in accordance with the Personal Information Protection Act.
5. However, paragraphs 1 to 4 above apply only where the labour laws of the Republic of Korea apply. They do not apply otherwise.