Principal Digital Measurement Analyst
Valtech
Required skills
About the role
Translated into English from French by Korum. The employer's original wording is on their site.
We are the innovation through experience company.
At Valtech, we help the world's largest brands create value at the intersection of data, AI, creativity and technology.
We believe high-performing digital experiences rely on reliable data. As Principal Digital Measurement Analyst, you will play a key role in designing, implementing and governing measurement frameworks that enable our clients to make informed, data-driven decisions.
You will collaborate with analytics, engineering, marketing, product and experience teams to ensure that measurement strategies are scalable, compliant with privacy requirements and aligned with business objectives.
The opportunity
As Principal Digital Measurement Analyst, you are passionate about digital measurement and experience optimisation. You have strong expertise in analytics implementation, tracking architecture and tag management, while being able to translate business needs into robust and scalable measurement solutions.
You thrive in a consulting environment, enjoy collaborating with multidisciplinary teams and are comfortable supporting technical and non-technical stakeholders in solving complex digital measurement challenges.
Responsibilities
In this role, you will be asked to:
- Design and lead measurement strategies for web, mobile and digital experiences.
- Define tracking requirements, event taxonomies and measurement frameworks aligned with clients' business objectives.
- Collaborate with engineering teams to implement analytics instrumentation and data collection solutions.
- Lead analytics implementation projects using platforms such as Google Analytics 4 (GA4), Adobe Analytics and Amplitude.
- Configure, audit and optimise tag management solutions such as Google Tag Manager, Tealium and Adobe Launch.
- Develop and maintain documentation related to tracking plans and data layers (Data Layer).
- Carry out validation and quality assurance of analytics implementations using debugging and validation tools.
- Contribute to the establishment of measurement practices that respect privacy and consent requirements.
- Conduct analytics implementation audits and recommend improvements.
- Act as a trusted advisor to clients in defining scalable governance and measurement standards.
- Mentor and support team members while contributing to measurement best practices across engagements.
Essential qualifications
To be considered for this role, you must have:
- More than 7 years of experience in digital analytics, measurement strategy or analytics implementation.
- Hands-on experience with Google Analytics 4 (GA4), Adobe Analytics or Amplitude.
- Expertise in Google Tag Manager (GTM), Tealium and/or Adobe Launch.
- Proven experience designing tracking plans, event taxonomies and measurement frameworks.
- A solid understanding of data layers (Data Layer) and analytics instrumentation requirements.
- Experience in validation, quality assurance and auditing of analytics implementations.
- A good understanding of consent, privacy and data governance principles.
- Experience collaborating with software development teams.
- Excellent stakeholder management and consulting skills.
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Fluent English required (advanced professional level), with the ability to lead workshops, present recommendations and interact directly with international clients and stakeholders.
Desired qualifications
- Experience with OneTrust, TrustArc, Usercentrics or other consent management platforms.
- Knowledge of JavaScript and browser developer tools.
- Experience in personalisation, conversion rate optimisation (CRO) or digital experimentation.
- Knowledge of the Adobe Experience Cloud ecosystem.
- Experience in a consulting environment.
- Experience in mentoring or leading analytics teams.
If this role seems to match your profile, even if you do not meet all the qualifications listed, we encourage you to apply.
At Valtech, we know that talent shows up in different ways, and we value diverse perspectives, curiosity and the drive to learn.
Valtech is the innovation through experience company, created to open new ways of experiencing the world. By combining expertise, disciplines and cultures, we help brands generate new value in an increasingly digital environment.
At the intersection of data, AI, creativity and technology, we support the transformation of leading organisations around the world.
At Valtech, we don't just talk about transformation. We make it possible.
Our success depends on our talent. We cultivate an environment where everyone can learn, grow, innovate and build the future of the digital experience.
Are you ready to create what comes next? Join us.
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