Brand Manager Twinings & Ovomaltine 100%
Twinings Ovaltine
Industry
Food Production
Location
Frankfurt am Main, Germany
Work mode
hybrid
Job type
Full-time
Annual salary
Not specified
Minimum experience
7+ years
Posted
24th October, 2026
Required skills
Market ResearchProject CoordinationBudget PlanningP&LProduct ManagementBrand ManagementPartnerships
About the role
Translated into English from German by Korum. The employer's original wording is on their site.
Through our Wander GmbH, founded in July 2020, the well-known Swiss brands Ovomaltine and Caotina as well as the British heritage brand Twinings are distributed in Germany from our location in Frankfurt am Main. We are a professional team driving the growing business in Germany. Team spirit, commitment, motivation and a love of going full throttle characterise our 15-strong team.
Would you like to develop strong brands and actively shape their future? In this varied position you take main responsibility for the Twinings brand and shared responsibility for Ovomaltine in the German market. You develop and implement marketing strategies, successfully launch new products onto the market and steer effective marketing activities along the entire customer journey. With your understanding of brands, your enthusiasm and your entrepreneurial thinking, you win over consumers, shoppers and trade partners alike. If you would like to take on responsibility and become part of an engaged five-person marketing team, we look forward to your application.
Would you like to develop strong brands and actively shape their future? In this varied position you take main responsibility for the Twinings brand and shared responsibility for Ovomaltine in the German market. You develop and implement marketing strategies, successfully launch new products onto the market and steer effective marketing activities along the entire customer journey. With your understanding of brands, your enthusiasm and your entrepreneurial thinking, you win over consumers, shoppers and trade partners alike. If you would like to take on responsibility and become part of an engaged five-person marketing team, we look forward to your application.
What you will do
- Main responsibility for the Twinings brand and shared responsibility for the Ovomaltine brand in the German market
- Development and implementation of the annual marketing plans DE for Twinings & Ovomaltine
- Development and successful market launch of innovations, range extensions and product adaptations for Ovomaltine and Twinings
- Planning & execution of marketing activities (ATL and BTL) incl. performance control (MROI)
- Close collaboration with the sales team of the German market, Shopper & Trade Marketing as well as market research
- Leading interdisciplinary project teams / project coordination with colleagues from Germany, Switzerland, Poland and Great Britain
- Management, coordination and selection of external agencies & service providers
- Responsibility for reporting, forecasts, budget planning, cost control as well as analysis and safeguarding of profitability (P&L)
What you bring
- Master's degree in Business Administration with a focus on marketing or a comparable qualification
- 7 years of relevant professional experience in product management / brand management / marketing at an FMCG company (ideally experience in the tea category)
- Experience in product development, brand partnerships and BTL measures
- We are a good fit if you are an organisational talent, show a hands-on mentality, like taking on responsibility and bring a good dose of performance orientation
- Goal-oriented & structured approach as well as numerical aptitude and analytical thinking for Nielsen/Circana and market analyses
- Entrepreneurial thinking, conceptual thinking, creativity and an independent way of working
- Team player with a balanced and communicative personality
- Very good German and English skills, spoken and written
What we offer you
- Up to 2 days of home office per week - modern flexibility for your everyday life
- Attractive staff discount - for even more Ovomaltine, Caotina & Twinings
- Central location in Frankfurt - just 10 minutes on foot from the main station
- Company pension scheme - we support your financial future
- Deutschlandticket - sustainable and cost-effective travel
- Team-oriented culture & plenty of personal responsibility - get involved and help shape things
- Springboard for your career - ideal development opportunities
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