Would you like to help decide how AutoScout24 is found in the next generation of search? As Senior SEO Manager Content & AEO you will take a central role in developing our organic visibility, from classic search through AI Overviews to Large Language Models.

You will not only advise: you will identify potential, set priorities and independently drive SEO and content initiatives from analysis through implementation to measurement of results. You combine solid SEO expertise with data, content and a deep understanding of user intent, and you will further develop our organic search strategy together with Product, UX, Tech and Marketing.

As part of our global Content Marketing team, you will be responsible for the German market and work on a large digital marketplace platform with different user groups, search intents and customer journeys.

Your responsibilities

• Take ownership of our SEO, content and AEO strategy in the German market and independently identify the greatest potential for organic visibility, user relevance and business impact.
• Analyse search, content and performance data, identify topic, keyword, intent and content gaps, and translate your findings into a clearly prioritised roadmap with measurable goals.
• Develop our search strategy beyond classic SEO and systematically test how AutoScout24 remains relevant and visible in AI Overviews, generative search results and Large Language Models.
• Develop and optimise scalable content and landing page concepts along different user intents and customer journeys, from information and research through to transactional marketplace experiences.
• Work closely with Product, UX, SEO Tech and Marketing to identify, prioritise and jointly implement structural and technical SEO potential.
• Own initiatives end-to-end: from research and business case through prioritisation, briefing and implementation to measuring the actual impact, and adapt your strategy based on data.
• Manage agencies, freelancers and other content partners where needed, ensuring quality, speed and clear priorities.

Your profile

• You bring several years of solid SEO experience and have already independently developed and implemented larger SEO, organic growth or search initiatives, ideally for large websites, platforms, marketplaces or other complex digital products.
• You can give concrete examples where your decisions led to measurable improvements in organic visibility, traffic, conversion, leads or other business KPIs.
• You have a very good understanding of search intent, content SEO, information architecture, internal linking and technical SEO fundamentals and can judge which levers promise the greatest impact.
• You work strongly data-driven and hypothesis-led and are confident using tools such as Google Search Console, Google Analytics, Sistrix, Ahrefs, Semrush or comparable SEO and analytics tools.
• AI Search, AEO and GEO are more than buzzwords for you: you actively engage with how search is changing, experiment with new approaches and can apply classic SEO principles to new search experiences. We do not expect you to already have years of AEO experience.
• You combine strategic thinking with a hands-on mindset and high ownership: you do not wait for finished briefings, but identify opportunities yourself, set priorities, make well-founded decisions and bring initiatives to completion.
• You can explain complex SEO topics clearly and win over Product, UX, Tech and Marketing stakeholders for your priorities, even without direct authority over them.
• You have excellent German language skills and fluent business English.

AutoScout24 offers benefits that support independent and effective working, including a hybrid working model, flexible working hours, up to 30 days of holiday and modern office space. Our goal is an inspiring working atmosphere in which you can develop your potential.

With more than 50 nationalities, we promote a diverse and inclusive working environment in which everyone feels welcome and valued. We support you with the right tools, training and development opportunities.