SEO & GEO Lead (International Hub)
VML
Required skills
About the role
Translated into English from Spanish by Korum. The employer's original wording is on their site.
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
The search landscape is changing. And we want to lead that change.
At The Cocktail we combine creativity, design, technology, data and artificial intelligence to transform the relationship between brands and people.
Today, being visible no longer means only appearing on Google. It also means a brand is understood, cited and recommended by AI systems such as ChatGPT, Gemini or Perplexity. That is why we are building an international proposition that connects SEO, GEO, content, technology and business.
The challenge
We are looking for a person who will lead our international SEO and GEO proposition, take it to market and direct the projects we develop with global clients.
A profile with strategic vision and depth in Search, but also with a presence in front of the client: able to spot opportunities, build proposals, negotiate, present in English and mobilise international teams.
Your missionTo turn SEO and GEO into a differentiated, scalable proposition connected with the business, able to compete in a landscape where traditional search engines and generative engines coexist.
You will work hand in hand with the current GEO proposition manager in the company: together you will combine knowledge, market vision and client experience to consolidate the offer and accelerate its international growth.
What you will lead
- The international proposition: evolution of the offer, methodology, services, use cases and market positioning.
- The client relationship: discovery, meetings, workshops and presentations in English to senior stakeholders.
- Negotiation: defining scope, priorities, deliverables, timings, teams and project conditions.
- Global projects: strategic direction and coordination of teams and markets, from proposal through to delivery.
- Innovation in AI: incorporating tools, agents and automations to analyse better, work faster and raise the quality of our solutions.
- Positioning in AI: strategies for brands to gain presence, authority, mentions and citations in search engines and generative engines.
What we are looking for
- Solid experience leading SEO strategies and projects in complex, international environments.
- Advanced knowledge of technical SEO, content and analytics.
- Practical knowledge of GEO, LLMs, generative engines and new AI-driven search experiences.
- Experience applying AI to analysis, research, automation and process improvement.
- A consultative and commercial profile, with the ability to build trust and turn business challenges into concrete proposals.
- Experience in pre-sales, negotiation and leading multi-market projects.
- Advanced English: you will use it regularly in meetings, presentations and negotiations with clients and international teams.
- Ability to lead with influence, make decisions and mobilise multidisciplinary teams.
Why this role
Because you will have the opportunity to build strategic capability in a period of full transformation, work with major brands and lead projects that will define how a brand is discovered and chosen in the age of artificial intelligence.
If you are interested in connecting strategy, Search, AI, business and international leadership, we want to meet you.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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