Art Director (BEAT Studio), Japan

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Role Overview:

The Art Director is responsible for visual design and art direction across the entire digital domain within the BEAT team, maximising the quality of brand experience and user experience. Understanding brand strategy, business objectives and UX design, they translate these into creative across digital touchpoints in Web, CRM, paid media and various campaigns. Working closely with copywriters, UI/UX planners, designers and producers, they deliver consistent digital creative that drives results.

Key Responsibilities:

• Overall digital visual design and art direction: visual concept design and art direction for all digital creative

• Cross-campaign design policy development: developing design policy across campaigns in general, including Web, CRM and Paid Media

• Direction and quality review of designers: directing and reviewing the work of designers

• Expression design linked with copy and UX: integrating expression through collaboration with copywriters and UI/UX planners

• Creative explanation and proposals to clients: explaining design intent and presenting to clients

Desired Skills & Experience:

• Hands-on art direction experience in the digital domain Art direction experience in the digital domain (Web, CRM, Paid Media, various campaigns)

• Visual design capability based on brand understanding Practical experience in visual design and quality control grounded in brand guidelines

• Understanding of UX/UI and design judgement Basic understanding of UX/UI and design judgement that considers user behaviour

• Proficiency in key design tools Experience using design tools such as Figma and Adobe Creative Cloud

• Teamwork and communication skills Experience producing work in a team and smooth communication skills

• Ability to work in Japanese and English Ability to work in Japanese and English at business level. English at business level is particularly required, as there is frequent communication in English with clients and creative staff at offshore partners.

• A way of working that values face-to-face communication In principle, attendance in the office at least three days a week, with regular day-to-day communication with in-office team members

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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