Coupang Eats Marketing Team Lead
Coupang
Required skills
About the role
Translated into English from Korean by Korum. The employer's original wording is on their site.
Company Introduction
Coupang exists to deliver customer delight. We know we are fulfilling our mission when customers say, "How did we ever live without Coupang?" With the singular obsession of making our customers' shopping, dining and everyday lives easier, Coupang is leading innovation across the multi-billion-dollar e-commerce industry. Coupang is one of the fastest-growing e-commerce companies and has built a unique position in the domestic commerce industry and customer trust.
Coupang considers itself a global large listed company grounded in startup culture. This keeps the agility of our founding days and is the growth engine behind our constant launch of new services and continued business expansion. Every Coupang employee has the opportunity to adopt an entrepreneurial spirit and drive new innovations and initiatives. The boldness to dive into work without hesitation and strive for results is the essence of how Coupang works. At Coupang, you will witness yourself, your colleagues, your team and the whole company growing every day.
Every Coupang employee is committed to Coupang's mission of building the future of commerce. We solve customers' problems, challenge conventional thinking and received wisdom, and go beyond what is considered achievable. If you want an amazing work experience in an always-on, high-tech and hyper-connected world, join Coupang today.
Coupang Eats began with food delivery and has expanded into grocery shopping and retail, creating new experiences that make customers' daily lives more convenient. Driven by constant effort to provide a better customer experience, it is leading change in new services and categories. Coupang Eats gives greater roles and responsibilities to members who create opportunities and deliver results on their own. You can turn your ideas into action, create greater opportunities through results, and experience the sense of achievement of directly driving business growth.
If you want to grow together with experts across fields through bigger challenges, join Coupang Eats today.
Job Introduction
As Senior Manager leading the Customer Marketing organisation, you will lead overall customer acquisition, campaigns, lifecycle marketing, product marketing, business planning and data analysis.
Based on business priorities, you will establish integrated marketing strategies, identify and prioritise customer growth opportunities, and manage investment and resources effectively. You will also collaborate with various related organisations such as Product, Commercial, Analytics and Operations to create sustainable customer growth and business results.
Responsibilities
- Establish and execute customer marketing strategies for Food business growth
- Identify and operate growth initiatives to maximise customer acquisition, conversion, repurchase and retention performance
- Plan and execute customer growth programmes based on CRM, promotions and lifecycle marketing
- Establish Product Marketing and Go-to-Market strategies for new customer-facing services and features
- Measure and optimise marketing performance based on data analysis and experimentation
- Achieve business results through marketing investment prioritisation and budget management
- Lead the Customer Marketing team and drive cross-functional collaboration with related organisations
Qualifications
- Over 10 years of experience in Growth Marketing, Consumer Marketing or related fields
- Experience delivering business results based on customer growth metrics such as acquisition, conversion, frequency and retention
- Experience developing and executing marketing strategies based on data analysis, with the ability to make decisions using A/B testing, customer segmentation, funnel and cohort analysis
- Experience managing marketing budgets and investment scale and determining investment priorities based on key performance indicators such as ROI and LTV
- High-level leadership and communication skills based on experience collaborating with various related departments and leading organisations
Preferred Qualifications
- Marketing experience in high-frequency consumer business environments such as delivery, e-commerce, marketplace and retail
- Experience establishing and executing commerce-based growth strategies covering products, pricing, promotions and Customer Discovery
- Experience driving customer growth and business results through close collaboration with product, business and marketing organisations
- Experience solving problems and creating results based on data in a fast-changing environment
Selection Process and Notes
- Selection Process
- Document screening - Job fit interview - Core competency interview - Final acceptance
- The selection process may differ by position and may change depending on schedule and circumstances.
- Selection schedule and results will be communicated individually to the email registered in your application.
- Notes
- This posting may close early once recruitment is complete.
- If application details contain false information, acceptance may be cancelled.
- Employment protection targets (veterans, persons with disabilities, etc.) may receive preferential treatment in accordance with relevant laws.
- Job level and scope of responsibilities may change considering the candidate's overall career and experience. If such changes are necessary, the candidate will be contacted at an appropriate time before the final acceptance notice.
- Recruitment may be restricted if statutory qualifications required for recruitment and job performance are not met.
- This is a permanent position with a 12-week probationary period. However, where business needs require, the probationary period may be waived, shortened or extended.
Personal Information Processing Policy
- Coupang Group collects and processes your personal information in accordance with its Job Applicant Personal Information Processing Policy (link below). https://www.coupang.jobs/kr/privacy-policy/
Document Return Policy
- This notice is provided pursuant to Article 11(6) of the Act on the Fair Hiring Procedures.
- Applicants who were not finally accepted may request the return of recruitment documents submitted in accordance with the Act on the Fair Hiring Procedures. However, this does not apply to documents submitted via the website or email, or documents voluntarily submitted without the Company's request, and where recruitment documents are lost due to natural disasters or other reasons not attributable to the Company, they are deemed returned.
- Applicants requesting return under Clause 2 above must complete a Recruitment Document Return Request Form [Form No. 3 of the Enforcement Rules of the Act on the Fair Hiring Procedures] and submit it by email ([contact details removed]). Documents will be sent by registered mail to the designated address within 14 days from the date submission is confirmed. In this case, registered postage is payable by the recipient, so please note this.
- The Company will retain original recruitment documents for 180 days from the date the hiring decision is confirmed in preparation for return requests under Clause 2. If no return is requested by then, all recruitment documents will be destroyed without delay in accordance with the Personal Information Protection Act.
- However, Clauses 1 to 4 above apply only where the labour laws of the Republic of Korea apply. They do not apply otherwise.
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