Principal I, Brand Management [L5~L6-I] (Kitchen 1)

This posting is exclusively for internal employees. (Employee referrals are submitted via Link)

This posting is exclusively for internal employees. (Employee referrals are submitted via the Link)

To apply, you must complete the attached ‘Internal Job Application Form’ and submit it via your Coupang email account.

To apply, please complete the attached ‘Internal Transfer Request Form’ and submit it via your Coupang email address.

• Internal transfer policy: [Link]
• Internal Transfer Policy: [Link]

Company Introduction

Coupang exists to deliver customer delight. We know we are fulfilling our mission when customers say, ‘How did we ever live without Coupang?’ With the single-minded aim of making our customers’ shopping, dining and everyday lives easier, Coupang is driving innovation across an e-commerce industry worth hundreds of millions of dollars. Coupang is one of the fastest-growing e-commerce companies and has built a unique position and customer trust in the domestic commerce sector. 

We pride ourselves on being a large global listed company built on a start-up culture. This keeps the agility of our early days alive and is our growth engine as we continuously launch new services and expand our business. Every Coupang employee has the opportunity to develop an entrepreneurial spirit and drive new innovations and initiatives. The boldness to dive into work without hesitation and deliver results is the essence of how Coupang works. At Coupang, you will witness yourself, your colleagues, your team and the whole company growing every day. 

Every Coupang employee is genuinely committed to Coupang’s mission of building the future of commerce. We solve customers’ problems, challenge conventional wisdom and go beyond what is considered achievable. If you want an amazing work experience in an always-on, high-tech, hyper-connected world, join Coupang today.

Role Introduction

We aim for bold execution that goes beyond the role assigned to us.
Coupang Retail is the core team turning the outstanding growth of Rocket Delivery into real business results. At Coupang Retail, you will directly design category strategies and profit structures and set new standards for the retail industry. 
For senior and lead-level talent who drive growth with data and customer-centred thinking, Coupang will be the ideal stage to expand your career. If you have proven your value through bold experimentation rather than following set answers, come and grow that value even further with Rocket Delivery. 

What is Rocket Delivery?
Rocket Delivery is a core Coupang service that delivers orders placed today by tomorrow, built on world-class technology and logistics infrastructure.  It follows an End-to-End approach, with Coupang taking responsibility for the entire process, from direct purchasing of products through storage, delivery and returns.  

*Rocket Delivery Brand Manager introduction video: Link 

Job Description

• Responsible for the kitchen (kitchenware) category, managing the full virtuous cycle of sales, profit and inventory, A to Z
• Category strategy development and brand discovery and growth management
  : Using market and customer data, develop the category’s medium- to long-term strategy and, based on it, discover and onboard promising brands. Grow alongside brands to secure the growth foundation of Rocket Delivery.
• Building brand partnerships and designing business structures
  : Directly purchase Rocket Delivery products through collaboration with brand companies. Design marketing conditions together with brand companies and manage the partnership so that both can grow together.  
•  Category performance (P&L) management and product and promotion strategy development 
  : Manage key indicators such as sales and profit, and develop product and promotion strategies based on them. Track competitive pricing in the market and lead mutual growth through supply price negotiations.  
• Overall management of operating processes
  : Balance suppliers’ needs with operating standards and systematically manage the overall operation, including product registration, inventory management, pricing policy and promotion execution.  
• Improvement of operating processes and collaboration with related departments
  : Analyse root causes and implement improvements through collaboration with related departments such as marketing, logistics and catalogue operations.

Qualifications Requirements

• Bachelor’s degree or higher with 8 or more years of relevant experience, and an interest in online retail business
• Practical experience in e-commerce platforms or direct purchasing
• Flexible thinking that embraces change, and positive energy that drives team engagement
• Experience improving actual service and sales indicators through analysis and insights 

Preferred Qualifications

• Experience in the kitchen (kitchenware) industry and an understanding of customer needs
• Experience producing visible results through fast decision-making and execution
• Experience defining results as KPIs and proving them with figures
• Finds solutions to unexpected problems and sees them through to the end
• Proactive in finding and expanding work to drive business growth 

Selection Process and Guidance Notes

• Selectionprocess
  • Document screening (recruiter screening call) - Role-fit interview - Core competency interview - Final offer
  • The selection process may vary by role and may change depending on schedule and circumstances.
  • Selection schedule and results will be notified individually to the email address registered on your application.
• Notes 
  • This posting may close early once recruitment is complete.
  • If the application contains false information, the offer may be cancelled.
  • Protected candidates (veterans, persons with disabilities, etc.) may receive preferential treatment in accordance with relevant laws.
  • Job grade and scope of responsibilities may change depending on the candidate’s overall career and experience. If such a change is needed, we will communicate with the candidate at an appropriate time before the final offer notification.
  • Recruitment may be restricted if legally required qualifications for recruitment and job performance are not met.

Personal Information Processing Policy 

• Coupang Group collects and processes your personal information in accordance with its Personal Information Processing Policy for job applicants (link below). https://www.coupang.jobs/kr/privacy-policy/

Document Return Policy 

1. This notice is provided pursuant to Article 11(6) of the Act on Fair Hiring Procedures.
2. Applicants who were not selected as final hires may request the return of the hiring documents they submitted, in accordance with the Act on Fair Hiring Procedures. However, this does not apply where documents were submitted via our website or by email, or where the applicant submitted them voluntarily without our request. If hiring documents are lost due to natural disasters or other reasons not attributable to us, they are deemed to have been returned.
3. Applicants requesting the return of hiring documents under paragraph 2 above should complete a hiring document return request form [Form No. 3 of the Enforcement Rules of the Act on Fair Hiring Procedures] and submit it by email ([contact details removed]). Once receipt is confirmed, the documents will be sent by registered mail to the designated address within 14 days. In this case, the registered postage is charged to the recipient, so please keep this in mind. 
4. To accommodate return requests under paragraph 2 above, we will retain the original hiring documents submitted by applicants for 180 days from the date the hiring decision is confirmed. If return is not requested by then, we will destroy all hiring documents without delay in accordance with the Personal Information Protection Act.
5. However, paragraphs 1 to 4 above apply only where the labour laws of the Republic of Korea apply. They do not apply in other cases.

You must complete the attached ‘Internal Application Form’ and submit it.

Please complete the attached Internal Transfer Request Form and submit.

Please make sure to apply with your Coupang email address.

Please make sure to apply with your Coupang e-mail address.