Senior Digital PR Specialist

Are you ready to take not only campaigns, but also our Digital PR team and our clients, to the highest level? As Senior Digital PR Specialist at Seeders, you are the director of complex, international PR challenges.

You are much more than an executor; you are a strategic adviser. You anticipate the needs of the client, the interests of journalists and the risks in the market before they arise. You oversee the big picture, move effortlessly between international markets and changing news cycles, and bring the team along with your vision.

At Seeders, our mission is clear: Scaling your online business starts with us. We help A-brands grow worldwide through Authority Building, SEO & GEO and Digital PR in more than 50 international markets. As a fast-growing, tech-driven agency, we raise the bar by combining data, creativity and advanced AI technology into market-leading Digital PR campaigns.

What will you really do?

• Strategic ownership: You are ultimately responsible for the performance of large (international) campaigns, client satisfaction and the output of your team. You act as the escalation point for complex projects and high-priority clients.

• Cross-team leadership: You initiate collaborations between different teams (such as SEO, Content and Linkbuilding) to maximise campaign performance.

• C-Level advisory: You hold strategic conversations with clients about ROI, long-term PR strategies and investments, and structurally know how to seize expansion opportunities.

• Innovation in Data & Research: You take our research methodologies to a higher level and ensure that our data-driven stories align seamlessly with what the media want to publish today and tomorrow.

• Coaching: You guide junior and medior specialists in challenging client situations and changing media landscapes. You steer project teams through changing client needs and challenging media landscapes.

Who are we looking for?

• You have extensive, proven experience (approx. 5+ years) with successful (international) Digital PR campaigns at a strategic level, preferably gained at agencies.

• You hold a completed university of applied sciences (HBO) or university (WO) degree (e.g. Communication, Journalism, Marketing or Media);

• Anticipating: You navigate smoothly through complex international campaigns and adjust strategies swiftly based on campaign performance and global news developments.

• Proactive strategist: You think two steps ahead. You oversee risks and independently initiate solutions and cross-media collaborations.

• Commercial: You know how to translate complex PR results into business value and increase the retention of top accounts. You are able to structurally create upsell opportunities and truly grow the client's business.

• Tech pioneer: You develop advanced workflows for research, media monitoring, outreach and reporting. You coach the rest of the team in using new technologies effectively (such as our own Tech, Gemini and Claude).

• Coaching : You guide junior and medior specialists in challenging client situations and changing media landscapes.

• Thought Leadership: You help strengthen Seeders' market position by sharing best practices and contributing to the further professionalisation of the field

What we offer:

• A salary between €4,000 and €5,000 depending on experience and qualifications.

• An attractive profit-sharing / bonus scheme.

• 30 holiday days based on a 40-hour working week.

• Pension accrual, where Seeders contributes 5% and you may decide how much you wish to contribute yourself.

• Reimbursement of €0.23 per kilometre for travel by car and 100% reimbursement of public transport costs.

• Flexible working hours.

• A hybrid work location, with an office in Zwolle and the option to work remotely (at least 40% of the time in the office).

• Bringing a packed lunch to the office? No! There is a shared lunch at the office every day.

• Room for personal development and growth, with opportunities for training and further education.

• If you wish, you can join a company fitness scheme.

• Regular social events, parties and team activities you won't want to miss!