Senior Brand Management Specialist [L4~L5] (Stationery & Toys)
Coupang Internal
Required skills
About the role
Translated into English from Korean by Korum. The employer's original wording is on their site.
This posting is open exclusively to current employees. (Employee referrals are submitted via Link)
This posting is exclusively for internal employees. (Employee referrals are submitted via the Link)
When applying, please be sure to complete the attached ‘Internal Job Application Form’ and submit it using your Coupang email account.
To apply, please complete the attached ‘Internal Transfer Request Form’ and submit it via your Coupang email address.
- Internal Job Posting Policy: [Link]
- Internal Transfer Policy: [Link]
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Company Introduction
Coupang exists to deliver customer delight. When customers say 'How did we live without Coupang?', we know we are fulfilling our mission. With the sole determination to make customers' shopping, dining and daily lives easier, Coupang is leading innovation across the multi-billion-dollar e-commerce industry. Coupang is one of the fastest-growing e-commerce companies and has built a unique position in the domestic commerce market and earned customer trust.
Coupang proudly considers itself a large global listed company rooted in startup culture. This maintains the agility of its founding days and is our growth engine as we continuously launch new services and expand our business. Every Coupang employee has the opportunity to embrace an entrepreneurial spirit and drive new innovations and initiatives. Boldness to dive into work without hesitation and strive for results is the essence of how Coupang works. At Coupang, you will witness yourself, your colleagues, your team and the entire company growing every day.
Every Coupang employee is truly committed to Coupang's mission of creating the future of commerce. We solve customers' problems, challenge conventional thinking and norms, and go beyond what was thought possible. If you want an amazing work experience in an always-on, high-tech, hyper-connected world, join Coupang today.
Team Introduction
We aim for bold execution beyond assigned roles.
Coupang Retail is the core team creating substantial business results from the overwhelming growth of Rocket Delivery. At Coupang Retail, you will directly design category strategy and profit structures to set new standards for the retail industry.
Coupang will be the best stage for career growth for senior/lead talent who drive growth with data and customer-centric thinking. If you have proven results through bold attempts rather than following set answers, grow that value even further with Rocket Delivery.
#What is Rocket Delivery?
Rocket Delivery is Coupang's core service, built on world-class technology and logistics infrastructure, delivering orders placed today by tomorrow.
It is an End to End service where Coupang takes responsibility for the entire process, from product purchasing to storage, delivery and returns.
*Rocket Delivery Brand Manager introduction video: Link
Responsibilities
- Responsible for the Stationery & Toys category, managing the full A to Z cycle of sales, profit and inventory
- Category strategy development, brand discovery and growth management
: Use market and customer data to develop the category's medium- to long-term strategy, and based on it, discover promising brands and onboard them. Grow alongside brands to secure the growth foundation of Rocket Delivery. - Building brand partnerships and designing business structures
: Collaborate with brand companies to directly purchase their products for Rocket Delivery. Design marketing terms together with brand companies and manage the partnership so that both can grow together. - Category performance (P&L) management and product and promotion strategy development
: Manage key metrics such as sales and profitability, and develop product and promotion strategies based on them. Track competitive prices in the market and lead mutual growth through supply price negotiations. - Overall management of operating processes
: Balance suppliers' needs with operating standards, and systematically manage the full range of operations, including product registration, inventory management, pricing policy and promotion execution. - Improving operating processes and collaborating with related departments
: Analyse root causes and implement improvements through collaboration with related departments such as marketing, logistics and catalogue operations.
Qualifications Requirements
- Bachelor's degree or higher with at least 7 years of relevant experience, and an interest in online retail business
- Understanding of e-commerce platforms and direct purchasing
- Flexible thinking to embrace change and lead team engagement with positive energy
- Experience improving actual service and sales metrics through analysis and insights
Preferred Qualifications
- Hands-on experience in the category or an understanding of customer needs
- Proven track record of delivering visible results through quick decision-making and execution
- Experience defining performance as KPIs and proving it with numbers
- Ability to find solutions to unexpected problems and carry them through to completion
- Initiative to find and expand your own work to drive business growth
Selection Process and Guidance Notes
- SelectionProcess
- Document screening (recruiter screening call) - job fit interview - core competency interview - final offer
- The selection process may differ by role and may change depending on schedule and circumstances.
- Selection schedule and results will be notified individually to the email address registered on your application.
- Notes
- This posting may close early once recruitment is complete.
- If there is any false information in your application, your offer may be cancelled.
- Employment-protected candidates (veterans, persons with disabilities, etc.) may receive hiring preference in accordance with relevant laws.
- Job level and scope of responsibilities may change in consideration of the candidate's overall career and experience. If such a change is required, we will communicate with the candidate at an appropriate time before the final offer notification.
- Hiring may be restricted if the legal qualifications required for hiring and performing the job are not met.
Personal Information Processing Policy
- The Coupang Group collects and processes your personal information in accordance with its Privacy Policy for Job Applicants (link below). https://www.coupang.jobs/kr/privacy-policy/
Document Return Policy
- This notice is provided pursuant to Article 11(6) of the Act on the Fair Procedure of Hiring.
- Applicants who are not selected in the final decision may request the return of the recruitment documents they submitted, in accordance with the Act on the Fair Procedure of Hiring. However, this does not apply to documents submitted via the website or email, or documents voluntarily submitted without the company's request. If recruitment documents are lost due to natural disaster or other reasons not attributable to the company, they will be deemed returned.
- Applicants requesting the return of documents under paragraph 2 above must complete the Recruitment Document Return Request Form [Form No. 3 of the Enforcement Rules of the Act on the Fair Procedure of Hiring] and submit it by email to ([contact details removed]). Within 14 days from the date submission is confirmed, the documents will be sent by registered mail to the address you specify. In this case, the registered mail fee will be charged to the recipient, so please keep this in mind.
- In preparation for return requests under paragraph 2 above, the company will retain the original recruitment documents submitted by applicants for 180 days from the date the hiring decision is finalised. If return is not requested by then, all recruitment documents will be destroyed without delay in accordance with the Personal Information Protection Act.
- However, the provisions of items 1 to 4 above apply only where the labour laws of the Republic of Korea apply. They do not apply in other cases.
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Please be sure to complete the attached ‘Internal Application Form ’ and submit it.
Please complete the attached Internal Transfer Request Form and submit.
Please be sure to apply with your Coupang email account.
Please make sure to apply with your Coupang e-mail address.
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