Rocket Delivery Direct-Purchase Merchandising Brand Manager (Home - Bathroom/Cleaning Products)
Coupang
Required skills
About the role
Translated into English from Korean by Korum. The employer's original wording is on their site.
Company Introduction
Coupang exists to deliver customer delight. When customers say, "How did we ever live without Coupang?", we know we are fulfilling our mission. With the sole determination to make our customers' shopping, meals and everyday lives easier, Coupang is leading innovation across the e-commerce industry, which is worth hundreds of millions of dollars. Coupang is one of the fastest-growing e-commerce companies and has built a unique position in the domestic commerce industry and the trust of its customers.
Coupang proudly considers itself a large, global listed company with a start-up culture. This preserves the agility of our founding days and is the growth engine behind our continuous launch of new services and expansion of our business. Every Coupang employee has the opportunity to embrace an entrepreneurial spirit and drive new innovations and initiatives. The boldness to dive into work without hesitation and strive for results is the essence of how Coupang works. At Coupang, you will witness yourself, your colleagues, your team and the whole company growing every day.
Every Coupang employee is genuinely committed to Coupang's mission of creating the future of commerce. We solve customers' problems, challenge conventional thinking and received wisdom, and go beyond what is considered achievable. If you want an amazing work experience in an always-on, high-tech and hyper-connected world, join Coupang now.
Organisation Introduction
Coupang Retail is a core organisation that is turning the overwhelming growth of Rocket Delivery into tangible business results. At Coupang Retail, you will directly design category strategies and profit structures and help establish new standards for the retail industry.
For senior and lead talent who will drive growth through data and customer-centric thinking, Coupang will be the best stage for expanding your career.
We aim for bold execution beyond the role assigned to you. If you have proven results through bold experimentation rather than following set answers, grow that value even further with Rocket Delivery.
#What is Rocket Delivery?
Rocket Delivery is Coupang's core service, built on world-class technology and logistics infrastructure, delivering orders placed today by tomorrow.
It is an end-to-end service in which Coupang takes responsibility for the entire process, from product purchasing through storage and delivery to returns.
*Rocket Delivery Brand Manager introduction video: Link
Responsibilities
- Responsible for the Home (bathroom/cleaning products) category, managing the full virtuous cycle of sales, profit and inventory from A to Z
- Category strategy development and brand discovery and growth management: Use market and customer data to develop the medium- to long-term category strategy, and on that basis discover promising brands and onboard them. Grow alongside brands to secure the growth foundation of Rocket Delivery.
- Building brand partnerships and designing business structures: Collaborate with brand companies to directly purchase products for Rocket Delivery. Design marketing terms together with brand companies and manage partnerships so that both can grow together.
- Management of category performance (P&L) and development of product and promotion strategies: Manage key indicators such as sales and profit, and develop product and promotion strategies based on them. Track competitive pricing in the market and lead mutual growth through supply price negotiations.
- Overall management of operating processes: Balance suppliers' needs and operating standards, and systematically manage the overall operation, including product registration, inventory operations, pricing policy and promotion execution.
- Improvement of operating processes and collaboration with related departments: Collaborate with related departments such as marketing, logistics and catalogue operations to analyse root causes and implement improvements.
Qualifications Requirements
- Bachelor's degree or higher and at least 7 years of relevant experience
- Experience as a merchandiser in direct purchasing or distribution
- Data processing skills such as Excel and analytical ability
- Interest in online retail business and understanding of e-commerce platforms and direct purchasing
- Flexible thinking to embrace change and positive energy to lead team engagement
- Experience improving actual service and sales indicators through analysis and insight
- Ability to adapt flexibly to a fast-paced environment with frequent change
Preferred Qualifications
- Understanding of the relevant category or experience in understanding customer needs
- Produced visible results through quick decision-making and execution
- Experience defining performance as KPIs and proving it with figures
- Finds solutions to unexpected problems and carries them through to the end
- Shows initiative in finding and expanding work on one's own to grow the business
Selection Process and Guidance Notes
- Selectionprocess
- Document screening (recruiter screening call) - job fit interview - core competency interview - final decision
- The selection process may differ by role and may change depending on schedule and circumstances.
- Selection schedule and results will be notified individually to the email address registered on your application.
- Referencenotes
- This posting may close early once recruitment is complete.
- If there is any false information in the application, the offer may be cancelled.
- Employment-protected candidates (veterans, persons with disabilities, etc.) may receive preference in accordance with relevant laws.
- Job title and scope of responsibilities may be changed in consideration of the candidate's overall career and experience. If such a change is necessary, we will communicate with the candidate at an appropriate time before the final offer notification.
- Recruitment may be restricted if the legal qualifications required for recruitment and performance of duties are not met.
- Employment type is permanent, including a 12-week probationary period. However, where operationally necessary, the above probationary period may not apply or may be shortened or extended.
Privacy Policy
- The Coupang Group collects and processes your personal data in accordance with its Privacy Policy for Job Applicants (link below). https://www.coupang.jobs/kr/privacy-policy/
Document Return Policy
- This notice is given pursuant to Article 11(6) of the Act on Fair Hiring Procedures.
- Applicants who were not finally selected may request the return of the recruitment documents they submitted, in accordance with the Act on Fair Hiring Procedures. However, this does not apply to documents submitted via the website or by email, or documents voluntarily submitted without the Company's request. If recruitment documents are lost due to natural disaster or other reasons not attributable to the Company, they are deemed returned.
- Applicants requesting return under the main text of paragraph 2 above must complete a request form for return of recruitment documents [Form No. 3 of the Enforcement Rules of the Act on Fair Hiring Procedures] and submit it by email ([contact details removed]). Documents will be sent by registered post to the address specified within 14 days from the date submission is confirmed. In this case, the registered postage is payable by the recipient, so please note this.
- To prepare for return requests under the main text of paragraph 2, the Company will keep the original recruitment documents submitted by applicants for 180 days from the date the hiring decision is confirmed. If return is not requested by then, the documents will be destroyed without delay in accordance with the Personal Information Protection Act.
- However, the provisions of paragraphs 1 to 4 above apply only where the labour laws of the Republic of Korea apply. They do not apply otherwise.
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