CABAIA is recruiting a Wholesale Europe Sales Director! 🛍️

CABAIA is the story of a French brand of backpacks and luggage, designed to make travelling more pleasant, every day and for ever. Convinced that everyone's uniqueness deserves to be expressed freely, CABAIA offers collections that respect every desire and every everyday life.

The brand's mission? To turn every journey into a voyage, to multiply experiences and to live our lives as we see fit. Simply put.

The main benefits at CABAIA:

• A stimulating, offbeat and colourful culture, founded on strong values;

• Flexible organisation including 2 days of remote working per week;

• RTT days for all permanent employees (CDI);

• Annual pay rise policy;

• BSPCE equal to 50% of annual base salary;

• Many social moments and after-work drinks with the team;

• And much more!

So, ready to join the CABAIA adventure? ✌️

Your missions:

Reporting to the General Management, you will lead our B2B sales activity in France and Europe. Your objective: consolidate our French model, build a high-performing sales organisation and accelerate our international development, particularly in Germany, Belgium and the Netherlands.

As a true strategic partner to the management, you will directly contribute to CABAIA's growth and to defining its sales ambitions.

🤝 Management & sales structuring

• Manage and support the France and Export sales team, setting a clear direction and ambitious objectives.

• Structure processes, tools and performance-monitoring routines to improve sales performance and the quality of follow-up.

• Develop a culture of analysis and data to turn results into concrete action plans.

• Build an efficient and scalable organisation, capable of supporting CABAIA's growth in France and internationally.

📈 International development & wholesale strategy

• Roll out the French sales model internationally and support the ramp-up of our international markets.

• Identify high-potential European markets and define development priorities.

• Identify, select and negotiate with new distributors to accelerate our presence in Europe.

• Build a quantified international development plan and a sales playbook tailored to the specifics of each market.

• Develop lasting partnerships with a varied range of partners, from major distributors to independent retailers.

🛍️ Field work & product strategy

• Meet customers and distributors to understand their needs, challenges and growth levers.

• Support teams in the field, in France and internationally, to drive sales development.

• Identify development opportunities and define priority sales targets.

• Contribute to strategic decisions on assortments and collections based on markets, distribution channels and their potential.

Skills 🦾

• Leadership & management: you know how to unite a team, set a clear direction and support the skills development of your colleagues.

• Strategic vision & business acumen: you identify growth drivers, prioritise opportunities and know how to turn ambition into concrete results.

• Structuring & steering: you know how to set up effective processes, track the right indicators and manage performance rigorously.

• Wholesale expertise & international development: you master the challenges of B2B distribution and know how to develop markets and partnerships on a European scale.

• Negotiation & commercial sense: you are comfortable dealing with a varied range of partners, from international key accounts to independent distributors.

• Product sensitivity & field orientation: you know how to connect market needs with commercial and product choices. You do not hesitate to meet customers directly to understand on-the-ground realities.

• Entrepreneurial mindset: you enjoy building, deciding and moving things forward in a changing environment, while maintaining a strong commitment to management and follow-up.

Candidate profile 🥸

• You have proven experience in B2B sales management, gained essentially in textiles, and ideally within an international group renowned for its brands and its distribution expertise.

• You have directly led a significant wholesale activity and master the challenges of growth and profitability.

• You have solid international experience and have already developed several European markets. Experience in Germany would be a real plus.

• You have already managed and structured a sales team, with the ability to put processes in place and support an organisation through a new phase of growth.

• You combine strategic vision with genuine field proximity: you can take a high-level view while remaining hands-on when the situation requires it.

• You have a strong product sensitivity and can identify commercial opportunities based on the specifics of markets and distributors.

Beyond your career path, we are looking for a builder: someone who combines entrepreneurial spirit, rigour and ambition, and who wants to take part in the strategic decisions of a company in full growth.

Recruitment process 🔎 :

• Interview #1 with Ines, Talent Acquisition (30 min).

• Interview #2 with Bastien (Co-Founder)

• Case study.

• Interview #3 with Bastien, Emmanuel (CEO), Emilien (Co-Founder).

At CABAIA, we believe in the strength of diversity, equality and inclusion. We are committed to creating an environment where every voice is valued, every difference is celebrated and every individual is respected. We give equal consideration to all applications. This advertisement is also open to people with disabilities. Workplace adjustments are possible, so do not hesitate to talk to us about them during the recruitment process.